diff --git a/limereport/items/lrimageitem.cpp b/limereport/items/lrimageitem.cpp
index ede6a1f..1233ac0 100644
--- a/limereport/items/lrimageitem.cpp
+++ b/limereport/items/lrimageitem.cpp
@@ -47,7 +47,7 @@ bool VARIABLE_IS_NOT_USED registred = LimeReport::DesignElementsFactory::instanc
 namespace LimeReport{
 
 ImageItem::ImageItem(QObject* owner,QGraphicsItem* parent)
-    :ItemDesignIntf(xmlTag,owner,parent),m_autoSize(false), m_scale(true), m_keepAspectRatio(true), m_center(true){}
+    :ItemDesignIntf(xmlTag,owner,parent),m_autoSize(false), m_scale(true), m_keepAspectRatio(true), m_center(true), m_format(Binary){}
 
 BaseDesignIntf *ImageItem::createSameTypeItem(QObject *owner, QGraphicsItem *parent)
 {
@@ -65,8 +65,21 @@ void ImageItem::updateItemSize(DataSourceManager* dataManager, RenderPass pass,
               if (data.isValid()){
                   if (data.type()==QVariant::Image){
                     m_picture =  data.value<QImage>();
-                  } else
-                    m_picture.loadFromData(data.toByteArray());
+                  } else {
+                      switch (m_format) {
+                      default:
+                      case Binary:
+                          m_picture.loadFromData(data.toByteArray());
+                          break;
+                      case Hex:
+                          m_picture.loadFromData(QByteArray::fromHex(data.toByteArray()));
+                          break;
+                      case Base64:
+                          m_picture.loadFromData(QByteArray::fromBase64(data.toByteArray()));
+                          break;
+                      }
+                  }
+
               }
            }
        } else if (!m_resourcePath.isEmpty()){
@@ -267,6 +280,19 @@ void ImageItem::setImage(QImage value)
     }
 }
 
+ImageItem::Format ImageItem::format() const
+{
+    return m_format;
+}
 
+void ImageItem::setFormat(Format format)
+{
+    if (m_format!=format){
+        Format oldValue = m_format;
+        m_format=format;
+        update();
+        notify("format",oldValue,format);
+    }
+}
 
 }
diff --git a/limereport/items/lrimageitem.h b/limereport/items/lrimageitem.h
index 631f292..18b236f 100644
--- a/limereport/items/lrimageitem.h
+++ b/limereport/items/lrimageitem.h
@@ -36,16 +36,24 @@ namespace LimeReport{
 class ImageItem : public LimeReport::ItemDesignIntf
 {
     Q_OBJECT
+    Q_ENUMS(Format)
     Q_PROPERTY(QImage image READ image WRITE setImage)
     Q_PROPERTY(int opacity READ opacity WRITE setOpacity)
     Q_PROPERTY(QString datasource READ datasource WRITE setDatasource)
     Q_PROPERTY(QString field READ field WRITE setField)
+    Q_PROPERTY(Format format READ format WRITE setFormat)
     Q_PROPERTY(bool autoSize READ autoSize WRITE setAutoSize)
     Q_PROPERTY(bool scale READ scale WRITE setScale)
     Q_PROPERTY(bool keepAspectRatio READ keepAspectRatio WRITE setKeepAspectRatio)
     Q_PROPERTY(bool center READ center WRITE setCenter)
     Q_PROPERTY(QString resourcePath READ resourcePath WRITE setResourcePath)
 public:
+    enum Format {
+        Binary  = 0,
+        Hex     = 1,
+        Base64  = 2
+    };
+
     ImageItem(QObject *owner, QGraphicsItem *parent);
     virtual void paint(QPainter *ppainter, const QStyleOptionGraphicsItem *option, QWidget *widget);
     void setImage(QImage value);
@@ -65,6 +73,8 @@ public:
     void setKeepAspectRatio(bool keepAspectRatio);
     bool center() const;
     void setCenter(bool center);
+    Format format() const;
+    void setFormat(Format format);
 
     qreal minHeight() const;
 
@@ -82,6 +92,7 @@ private:
     bool    m_scale;
     bool    m_keepAspectRatio;
     bool    m_center;
+    Format  m_format;
 };
 
 }